What is a lead magnet in the furniture business and why you need one? A lead magnet is the first product in your product matrix that starts any sales funnel.
It’s like an ethical bribe - you give something for free, useful to prospective buyers, just for their email address, so that you can get much more later. The tasks of the first product in the furniture business are to position the customer, build trust towards your brand and your quality, increase the interest of a potential buyer, or even create this interest from scratch.
This is a kind of test that clearly shows your professionalism, authority of the brand, and makes you want to get even more value for money, i.e. purchase a tripwire product.
What should be the lead magnet in the furniture business?
Have a simple name that explains the result – what is going to happen after a potential customer gets this product. The name should set you apart from other brands and explain how your product is different. A well-composed headline is 90% of your success.
- Specific. A person has to understand what it is all about and what they will get: style, quality, convenience, unique design, practicality or a good price, and what will be the benefit from all of the above.
- Useful. Solve a problem, be it a B2B or B2C buyer, provide valuable advice.
- Quick to read. People are now in a large information flow, they do not have too much time, and in order to engage them, you need to offer something very interesting and useful to read
- Multiple use. It should be an asset that you create once, and it will constantly work without requiring your participation and attention.
Types of lead magnets in the furniture business: webinars or online lectures about a style in interiors, trends, colors; tips on how to select and arrange light and accessories in the showroom; ideas on how to use the floor samples for maximum return on investment in the business, etc.
“How to” - step-by-step instructions (e.g. “5 simple steps how to ...”)
-Assessment - self-examination test (e.g. “How lamps or armchairs are presented in your showroom and ... how to decorate the interior so that ...”)
-Spreadsheet - spreadsheet or template (e.g. “Referral expense table…”)
-Mini-course - a training course, consisting of several modules (e.g. “A course on how to train your sales people in a showroom or store…”)
-Free consultation - free consultation (e.g. “Leave a request and get a consultation”)
-Check-list (e.g. “How to select the perfect sofa construction: technical and esthetical aspects”)
Remember that you need to give something useful – that is the desired result. And then the potential client will think – if you give such value for free, then the company is really very authoritative, it has good quality and they are top professionals who understand the business. This will make them want to know more about your brand.
Imagine, you come to the store, and there is bread tasting – you are offered to try it, and you see old loaves with mold on them. And the salesperson says, “Why are you complaining? It’s free. You can buy the good bread.” Would you want to buy the good bread from them?
No. It’s the same with a lead magnet – it has to engage the customer and make them want to continue a relationship with your business. Now, it’s about you - give your subscribers value in the form of one of the magnets. Try and you will immediately notice the effect and growth in sales.
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