Workshops, webinars, free video consultations, e-catalogs and e-books are the first product - a lead magnet for easy entry into the automated funnel.
To put it simply, this first product is offered with a specific goal in mind – to establish contact, build a relationship with a potential client, demonstrate authority and expertness in the area, build our trust, or “warm up” – its what marketers call it.
Does this only work online? No. A thousand times no.
This trick is used by every forward-thinking business:
We are invited to a lecture with a famous designer and the presentation of their book in the showroom - we build trust, demonstrate authority, this is a warm-up situation, we will see a beautiful showroom, a new collection, get to know the brand's team, feel comfortable, understand and perhaps come back for a purchase!
We are invited to a free examination at the dentist’s – also to build trust, demonstrate authority, again this is a warm-up situation, where we will see a beautiful clinic, new equipment, an attentive doctor and a friendly person at the reception.
We are invited to look at finished houses from roll wood - we will see a real house, go inside, touch the walls, think about how we will arrange sofas, walk along the lawn and feel this product, understand more and hope to be back ...
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What do you think the chances of a sale are for companies that make such offers? Very high. And if the automated funnel is online and works 24/7, then the prospects are incredible Even if the client does not buy anything right away, we will not lose them. We will get their contact information and continue to communicate, build trust and repeat attempts to engage and sell later.
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You can make very (!) good money by doing this - the average price of one automated funnel on the market is from $15,000 to 20,000. It is not cheap, but it makes sense for a business to invest in it once and reap long-term benefits, since this robot seller will be making profits for years to come. I highly recommend that you invest 20 minutes of your time and read my eBook on automated funnels, because:
-You will become familiar with the elements of the funnel with very clear examples.
-You will draw a plan of your first automated funnel from the ground up right when you read the eBook.
-You will understand how automated funnels increase business profits and how you can apply it in your business.
[ DOWNLOAD]eBook “SALES FUNNEL GUIDE”
