I am happy to share with you the latest trends in marketing. Marketing with soul and face! We quickly learned to communicate and work 100% remotely last year. This is truly a revolution in marketing and sales in our furniture industry. No need to wait for personal meetings with clients anymore, you can simply invite them all to a webinar. Oh, this is definitely a marketing treasure! I believe that this is one of the main sales tools for a B2B furniture company today. A webinar is a video where in 1-2 hours we form a relationship with viewers, build trust, close objections, give compelling answers to questions and, as a result, get sales. It’s a big misconception that webinars only work in info-business. It is not true, I assure you! We now have the miracle of webinars that can replace regular websites and landing pages. Unlike a website, a webinar is interesting to watch, because a person gets tangible benefits from it. Here, human-to-human marketing is revealed in all its glory. A webinar provides an opportunity to tell the entire captivating story of your brand, show all the advantages of the product, talk about bestsellers, new collections, materials. You can show videos from the production line and your showroom, tell about in-stock programs, ETA or next availability of special orders, provide personal video consultations and more. So much in just a couple of hours and with a huge reach! It is really convenient that you can record a webinar once, and then set it up to turn on automatically 7 days a week. Every day new users will register and watch the video in replay. A webinar is the perfect lead magnet for your sales funnel and turns strangers into your fans. Such automated webinar funnels bring huge profits for my clients who have already applied them in their business. Auto webinar funnels is the most effective automated sales method today. Again, you record it once, and then the funnel automatically makes money for you. I have a step-by-step guide on “How to Create a Sales Webinar for a Furniture Business” It will be useful for anyone working in the furniture industry. Are you ready to go ahead and master the art of webinars, turning them into a useful tool to support sales? Write in the comments if you are interested in learning how to create a webinar for your company.