furniture business was founded and developed, as well as stories of the brand’s founders) is
the most accessible tool that helps build
our audience’s trust – it can effectively engage and
grab attention, developing brand awareness. Stories are interesting to listen to, they are
vivid and easy to remember.
IMPORTANT: The story format is ideal for a brand, personal brand and company blogging
activities on social media. So how do you create a story that is useful in furniture marketing,
builds trust with your audience and brand awareness?“
3 rules of writing a selling story. Universal, Hollywood and Pixar scripts that work for any
furniture company”
Rule #1. The story is not a story about you, it’s about your reader.
Unfortunately, many people think that telling a brand’s story means recollecting the facts of how the company was established. We started in the year of..., created this collection, opened our first
showroom in High Point, etc. But this is boring, won’t you agree? In general, people do not
like to hear about others ... They want to hear about themselves! The author’s objective is to
build the story in a way that helps the reader to relate and see themselves in it. Therefore,
the first stage in the preparation process is to understand how your audience lives. What
worries them, what difficulties they face in their daily business operations.
Rule #2. The author who created the company and developed a successful furniture brand is not a superhero at all, but an ordinary person (this applies to newly created brands as well).
You’ve probably heard this more than once, “Now everything is fine with our company, the problems have been solved, but it has not always been like this.”
With this technique, the author builds a bridge with the audience, helping them to relate. The author is not some special creature from another planet, they used to be in the same situation,
walking in their shoes, this person knows about the problems all furniture companies face.
Remember the thoughts you had before starting a business, before starting a furniture
company - most likely, this is exactly what your target audience is now concerned about.
And when they realize that their pain is familiar to you, they will warm up to you much more
quickly.
Rule #3. It is important that you use real facts and history, not fictional ones.
Indeed, in the era of the Internet and fact checking, any lie is easy to detect and you will lose trust forever. I recommend that you sit down, immerse yourself and remember the real facts. Each of us
has them. Your story might not be as captivating, but it will be true and honest. Reputation
is the most valuable thing.
Rule #4. A story should evoke various emotions.
A good story, like a Hollywood movie or a Disney cartoon, has unexpected turns, twists, and conflicts, there are periods of ups and
downs.
For example:
We’re fine and happy now ...
But it was not always like this, it used to be worse ...
Then it got a little better ...
Then there was a rollback again ...
Then I found a new style or solution and finally grew as I dreamed!
Think Hollywood or Pixar. In general, a good story follows the rules of drama, there is a
science to it, so keep a couple of useful books on the topic, like Robert McKee’s “A Story in
a Million”. He is a Hollywood screenwriter who creates stories that grab the audience’s
attention from start to finish. Stephen King’s “How to Write Books” is the experience of a terrific writer whose works are captivating to the core. Implement storytelling in your projects and, of course, master the art of selling texts - especially since you can do this for free, having received my tips on copywriting.
Have you tried to write stories yourself?
