In furniture business, we often do many things to achieve only a small improvement in the end. At the same time, there are tools that can significantly increase the efficiency of all processes. One great solution is an automated sales funnel for the furniture business. It increases the average invoice amount and return on investment in a business. Thanks to it, one-time customers turn into regulars who make purchases again and again. But the main thing is that all this happens automatically.
Let’s take a closer look at what it is and how you can automate sales.
What is an auto sales funnel? Most entrepreneurs have the wrong idea about sales funnels.
Often, the funnel is presented in the form of an inverted cone with a very wide entrance and a very narrow neck, 20 times smaller, as in the picture below. This diagram demonstrates that of all users brought to a landing page, only 5% are likely to make a purchase. But we pay for all 100% of traffic.
And here is an example of an automated sales funnel.
Does it look complicated? No, it’s easier than it sounds :) An automated funnel is an online marketing tool that can be implemented in any furniture company in a matter of weeks. This is a solution that will help you get a much greater return on incoming traffic: increase conversion, optimize costs for the sales department and multiply the flow of customers. Let’s see how it works.
Sales funnel building principles.
The auto funnel needs to be built in a few steps. It’s worth starting with the product matrix. The matrix helps products sell themselves one by one, incrementally increasing the value according to the level of customer confidence at every stage: from a free bonus to the most expensive product. This approach significantly increases conversion.
Think over the atoms of the funnel, that is, optimize variable behavioral scenarios. For any offer, the person says “yes” or “no” to you. Therefore, it is important to know in advance what you can offer them, depending on their choice.
Set up communication via emails, auto calls, auto text messages and push notifications. This step is very important, as it allows you to sell automatically.
Launch traffic and use retargeting, static and dynamic audiences are tools for returning and renewing communication with a customer.
As you can see, getting an asset that works for you 24 hours a day is quite realistic.
Key benefits of automation.
So it is much easier to scale - the operation of the system is much cheaper than expanding the sales department.
The funnel does not have a bad mood, it does not choose which requests to process or not, and most importantly, it does not make mistakes.
Any repetitive processes are configured once, and you save your time for more important tasks.
Thus, automation allows you to reduce the time spent on routine, repetitive actions, significantly increase conversion and profit.
If you want to learn more about funnels and see illustrations and examples, come to my free consultation, where I will talk about the product matrix, funnel atoms and techniques that increase sales in your business.
