7 Secrets to creating an outstanding aCatalogs for a B2B furniture company

My dear colleagues and friends in the furniture business, I am sure that my knowledge of the furniture industry will be very useful to you. This is a summary of practical things I did, mistakes I made, my amazing experiments and victories! I’ve known you for many years, since we became friends in High Point and Las Vegas showrooms, many of you have bought my furniture.

50 thousand people have visited my showrooms in 10 years, we have 74.5 thousand followers on Facebook.

We are a great team. I have always developed my company remotely, traveling between China, America and Russia. Some of my employees only knew me through Skype.

I have found ways to operate in the digital world since I started building Curations in 2010.

My first significant experience was the online catalog for B2B clients – a digital version of the hard copy!

It was my first online catalog, sent out a month before High Point Market 11 years ago, that brought major dealers from the top 100 list to my showroom. They knew nothing about my furniture and the Curations brand at the time. But the power of beautiful photos sent by email was incredible!

So, it’s time to share my 7 SECRETS TO CREATING AN OUTSTANDING eCATALOG FOR A B2B FURNITURE COMPANY.

Inspire your customers
Your catalog should inspire! Inspire everyone: the dealer and the designer and the consumer! From the first pages of the catalog, let the customer taste the
magic of a dream, experience the emotions of that wonderful life – this should be the atmosphere buyers find themselves in as they open the first pages!
Immersion in the perfect life, perfect taste and perfect style. And then no one will question your authority, they will follow you page after page! Be sure to tell your brand's compelling story on the first page spread! Establish an emotional connection through catalogs.
Show the faces of the brand, the CEO of the company or the designers who created the collection. Emphasis on personalization. This will make you stand out from
other brands.


Breathe in the brand!
Success depends on the strength of your brand. Write on the first page something bright,
memorable - a wise quote or something that served as inspiration for the creation of the new collection. It will be remembered.

Focus on quality
Quality must go hand-in-hand with a strong brand presence. Show the
macro-imaging details in the photos - close-ups that reflect the quality of
the products: textures, finishes, fabrics. Show how you are admiring
the details through high-quality photos zooming in on them. Give the
customer a physical feel for the quality of the materials and captivate
them with the details! This increases the value of your product.

Best seller
You know your sales heroes well - show them in close-up on the main page of the
catalog and on the main pages of the catalog sections! Draw attention to the
close-ups. The buyer pays more attention to them! And if you are still in the
process of identifying your bestsellers, then the catalog is your most helpful
assistant here! Creating spreads is a helpful tool. Use a large image that crosses over to the next page. Give your readers a reason to stay.

Ready-made solutions
At the beginning of each section, give ready-made solutions - sets or galleries. The new
generation of B2B shoppers doesn’t have the patience to wade through piles of content. They
are time constrained and they like solution-oriented information. It's a "show me how I'll do it"
approach.
Provide turnkey solutions! Make life easier for everyone: retailers, designers, consumers.
Since purchases take place online without physical contact, sets and galleries will help the user
make a choice by showing proportions and sizes in space.

You can download all the secrets via the link

DOWNLOAD [Free]

All the best

Love, Eleonora