START
Setting goals – a detailed roadmap! You will learn how to automate your business, implement breakthrough technological solutions in B2B online sales, and effortlessly scale your brand. As a result, you will create a unique selling proposition (USP).

STORYTELLING
You will study the principles of storytelling, write a captivating story of your brand, and learn how to describe and present your product in a way that will compel people to read your texts.

ANALYSIS
We will give you tools for analyzing your competition's digital business, as well as leaders of the market niche and customers. We will teach you to apply the best B2B digital business practices. You will be able to select your target audience precisely and get ideal customers for your niche.

* All theoretical material will be actualized through practical assignments.

CATALOGUES
You will learn to analyze and design selling catalogues and implement visual features. By using our blueprints, templates, tools, and layout design programs, you will create an impressive catalogue that will stand out. We will introduce online platforms for launching and distributing digital catalogues on all online channels. You will figure out how to build a sales funnel in the B2B sector through a catalogue.

WEBSITE
Website smart design. We will explain in detail the principles of creating a selling website main page, menu sections and navigation. Together, we will work out the steps of bringing customers back to the website. You will learn how to structure a product's page that doesn't let a user go without making a purchase, and attract audience to video consultations, selling webinars and classes through the website. We will walk you through the features and functionality of the Shopify platform, as well as 2021 design trends and the newest technological solutions for creating websites in the B2B furniture industry. You will understand why you need to use Heat Map for analyzing usability, and study user behavior, goals, and motivation as tools that will help you build a website your audience wants, without spending too much on development.
While getting theoretical material, you will be working on a practical assignment – you will write the website technical specifications, applying what you've learned in this course. You will be able to clearly articulate your ideas and explain the objectives to your website's developer in an efficient manner.

SOCIAL MEDIA
FACEBOOK, INSTAGRAM, LINKEDIN, PINTEREST, YOUTUBE, TELEGRAM, AI BOT AUTOMATION FOR ALL.
You will brand all your social media pages, understand the difference between the platforms, pump up your company's accounts and make social media work for your business by applying what you've learned.
We will teach you to create outstanding posts, stories, and ads.
You will write timelines and maps for posts and stories, get our template and a detailed 6-month plan. You will learn how to automate your communication with the audience, which will help get more followers and quickly react to comments and questions. Together, we will develop personal brands for your team leaders.
You will get secret tools to help you analyze the strengths of the accounts of your COMPETITORS/MARKET LEADERS/B2B CLIENTS.

FACEBOOK/INSTAGRAM
We will teach you to utilize Business Manager for organizing Facebook/Instagram ad campaigns, show you how to target the right audiences, create and test ads, analyze ad campaigns, work with indicators and contractors, and generate analytics reports.
You will learn the principles of retargeting to make sure that you don't lose any traffic and bring all visitors back.
Together, we will dissect creative ads made by a furniture market leaders and competitors, and apply the best, proven, working Silicon Valley ads techniques.
Instagram – we will analyze the structure and apply a special app (Taplink) for your account.

LINKEDIN
You will learn how to work with the Ads Manager and Sales Navigator, create audiences, launch targeting, and analyze ad campaigns. We will show you the overlooked WOW features of direct message marketing. You will master the art of
audience segmentation and use the virtual assistant for automation.

PINTEREST
You will be able to set up your Business Account, build an audience, create ads, promote your website, increase traffic, and work with the analytics.

YOUTUBE
You will launch a YouTube channel and implement our 6-month step-by-step plan with scripts and themes for the videos. We will teach you the fundamentals of video marketing and show you how to work with paid ads, as well as views and audience reaction analytics.
You will be able to use a video editing platform and understand how to create selling videos.

TELEGRAM
Features and applications in the B2B sector, connecting Telegram bots, ways to distribute information. Marketing through the Telegram Channel.

LEAD MAGNET AND SALES FUNNELS
We will cover in detail different types of lead magnets and sales funnels for the B2B furniture business.
You will apply the material on the spot and create a lead magnet, learning to implement the strategy for working with the database and segmenting the traffic of potential customers. You will learn how to launch an email marketing campaign through Mailchimp and write emails that motivate and boost sales. You will understand the structure of trigger emails, develop workflows for full automation of the sales funnel progress. We will also teach you how to build sales funnels – from consultations and webinars to purchases.

VIDEO CONSULTATIONS
You will build a sales funnel step-by-step through a free consultation. We will teach you how to form a plan and write a script, defining key benefits.
You will practice using video consultation tools, record your first consultations and evaluate them, analyzing your email marketing campaign after the consultation. We will also talk about what equipment you should use for recording top quality videos.

ONLINE TRAINING CLASSES FOR THE TEAM/REPS/B2B CUSTOMERS
We will show you how to develop a structure for your training program and divide lessons into sections. You will also learn how to track progress as users go through the lessons and how to promote classes on social media, forming your brand's expertness. You will set up an educational platform and record your first video lessons. And then you can move forward! Conduct training and automate the initial stages of learning about your product. Increase customer loyalty through education.
Tell your team, reps and customers about updates and new products.

SELLING WEBINARS
We will teach you how to build webinar funnels, drive viewers to the webinar and follow up after the event. You will learn how to structure and skillfully present the selling section. We will show you how to work with the database after the webinar, overcome sales objections and rejections. You will understand the technical side of organizing a webinar: screen recording software, video equipment, platforms for posting.

WEB ANALYTICS AND RETAINING CUSTOMERS
Fundamentals of Google Analytics and Google Tag Manager. Analyzing data: mechanisms and metrics. Analyzing ad campaigns. What reports companies need to make the right decisions that lead to success. Tools of a marketing specialist.
Finally, you will figure out how to set up web analytics services, so that you can evaluate the results of ad campaigns and scale successful mechanisms. We will tell you how you can avoid the common mistakes specialists make. You will practice using customer retention instruments that encourage repeat purchase and trigger increased conversion rates.

BUILDING A TEAM OF DIGITAL CONTRACTORS
How to find a copywriter, designer, IT-specialist (developer), as well as targeting and marketing professionals, and a virtual assistant. Building a remote team.