YOU WILL LEARN
How to choose a platform for an online B2B store, using instruments that will ensure full automation and optimal sales. Menu, main page, and product page structure. 2021 B2B Furniture e-commerce trends. Excellent customer service. Automating communications through chat bots, messengers, and emails. "Warming up", motivation and repeat purchases. Online store tools in the post-pandemic era of 2021: online video consultations. selling webinars, training classes for customers, reps and the team, online exhibitions, virtual showrooms.
THIS MODULE'S RESULTS
You will develop the main page layout, build an intuitive structure for the menu sections, and create a product page: product visuals quality, product customization, HD zoom, room scenes, 360-degree views, alternate angles, detail shots, augmented reality, downloadable content, product information details, page download. As well as dealer/user portal, customer service online chat, retailer/store locator, and social media links from the product page. You will analyze the best practices of industry leaders in B2B and implement them in your projects. You will learn how to communicate with customers through the automation of all processes and channels, master the bot techniques and online consultation processing through the website. You will learn how to "warm up" your audience and motivate clients to make purchases, bring them back to make repeat purchases, and you will understand what to do with abandoned online shopping carts. You will build the system of triggers for email reminders and other types of interaction after the purchase. 24/7 service with reduced hours for customer service employees and sales specialists. You will figure out how you can use video lessons as a sales tool and brand promotion instrument, as well as effective mechanism for building your expertness and training the team without face-to-face meetings in the showroom.