PRODUCT AND BRAND PROMOTION STRATEGY.
1
YOU WILL LEARN
Introductory Lesson. How the post-pandemic era transformed B2B furniture sales and what you should do ASAP to power your digital sales lift-off! Setting big goals - automation and scaling. Company and brand audit. B2B digital marketing trends 2021.
Introductory Lesson. How the post-pandemic era transformed B2B furniture sales and what you should do ASAP to power your digital sales lift-off! Setting big goals - automation and scaling. Company and brand audit. B2B digital marketing trends 2021.
THIS MODULE'S RESULTS
You will create a step-by-step plan for building a digital business and facilitating its lift-off to the next level of sales that are fully online. You will develop an automation strategy for sales mechanisms, order processing, team and customer training. You will audit your brand and define its position on the market today, identifying its strengths and weaknesses. You will figure out how to quickly implement online marketing techniques to make your sales soar right now. You will create your unique selling proposition.
You will create a step-by-step plan for building a digital business and facilitating its lift-off to the next level of sales that are fully online. You will develop an automation strategy for sales mechanisms, order processing, team and customer training. You will audit your brand and define its position on the market today, identifying its strengths and weaknesses. You will figure out how to quickly implement online marketing techniques to make your sales soar right now. You will create your unique selling proposition.
YOU WILL LEARN
Market analysis, competitors and customers survey. Customer development, human-to-human marketing.
Market analysis, competitors and customers survey. Customer development, human-to-human marketing.
THIS MODULE'S RESULTS
You will analyze competitors and leaders in your niche, their online marketing, sales channels, and sales tools they use to advance in the niche. You will identify the best practices and apply them in your business. You will develop a human-to-human marketing plan for your company, learning to become the best partner for you customer. You will analyze your target audience, B2B customers, study the mechanisms customers use to promote your brand to the final buyer. You will learn how to develop an integrated communication language throughout the B2B-B2C chain. You will identify the pains and problems of designers and retailers and find your solutions to their issues.
You will analyze competitors and leaders in your niche, their online marketing, sales channels, and sales tools they use to advance in the niche. You will identify the best practices and apply them in your business. You will develop a human-to-human marketing plan for your company, learning to become the best partner for you customer. You will analyze your target audience, B2B customers, study the mechanisms customers use to promote your brand to the final buyer. You will learn how to develop an integrated communication language throughout the B2B-B2C chain. You will identify the pains and problems of designers and retailers and find your solutions to their issues.
Market analysis, competitors and customers survey. Customer development, human-to-human marketing.
You will analyze competitors and leaders in your niche, their online marketing, sales channels, and sales tools they use to advance in the niche. You will identify the best practices and apply them in your business. You will develop a human-to-human marketing plan for your company, learning to become the best partner for you customer. You will analyze your target audience, B2B customers, study the mechanisms customers use to promote your brand to the final buyer. You will learn how to develop an integrated communication language throughout the B2B-B2C chain. You will identify the pains and problems of designers and retailers and find your solutions to their issues.
YOU WILL LEARN
Launching a test plan and finalizing your online sales development strategy
Launching a test plan and finalizing your online sales development strategy
THIS MODULE'S RESULTS
You will test your strategy in action, create a digital sales plan based on target audience surveys and the analysis of real cases from your competitors and niche leaders.
You will test your strategy in action, create a digital sales plan based on target audience surveys and the analysis of real cases from your competitors and niche leaders.
Launching a test plan and finalizing your online sales development strategy
You will test your strategy in action, create a digital sales plan based on target audience surveys and the analysis of real cases from your competitors and niche leaders.
SALES TOOLS & SALES CHANNELS
2
YOU WILL LEARN
STORYTELLING
STORYTELLING
THIS MODULE'S RESULTS
You will study the storytelling structure of selling copy: newsletters, social media and blog posts, selling news articles. You will figure out the main hooks of selling presentations, study the guidelines for excellent public speaking and video consultations, selling tests for catalogs and the website. You will write a captivating story of your brand.
You will study the storytelling structure of selling copy: newsletters, social media and blog posts, selling news articles. You will figure out the main hooks of selling presentations, study the guidelines for excellent public speaking and video consultations, selling tests for catalogs and the website. You will write a captivating story of your brand.
ONLINE CATALOG
YOU WILL LEARN
Analysis, structure and creation of selling catalogs. Basics of a successful layout design. Selling images and content.
Analysis, structure and creation of selling catalogs. Basics of a successful layout design. Selling images and content.
THIS MODULE'S RESULTS
You will learn to detect the shortcomings of unsuccessful catalogs and use the secrets of the flawlessly executed ones. You will audit your catalog, enhance its strengths and correct the weak pages. You will analyze competitors/leaders. You will figure out the parameters for selling images and learn how to efficiently communicate with the photographer and color correction specialist, setting clear objectives for them, so that they can create the best images in the industry. You will build a smart structure and sections of the catalog, as well as a selling structure of the product page (main and critical components). You will develop the content and visual rendering. You will learn how to build the focus on the best sellers through your catalog, figure out how to use the blueprint and our templates to design the layouts for the best catalog in your niche. You will write clear specifications for the designer, so that your catalog could be done quickly and without additional expenses. """" Bonus: Secrets for compiling winning floor sample sets in a catalog, which would motivate designers to buy everything as is and encourage retailers to recreate the same exact space in their store.
You will learn to detect the shortcomings of unsuccessful catalogs and use the secrets of the flawlessly executed ones. You will audit your catalog, enhance its strengths and correct the weak pages. You will analyze competitors/leaders. You will figure out the parameters for selling images and learn how to efficiently communicate with the photographer and color correction specialist, setting clear objectives for them, so that they can create the best images in the industry. You will build a smart structure and sections of the catalog, as well as a selling structure of the product page (main and critical components). You will develop the content and visual rendering. You will learn how to build the focus on the best sellers through your catalog, figure out how to use the blueprint and our templates to design the layouts for the best catalog in your niche. You will write clear specifications for the designer, so that your catalog could be done quickly and without additional expenses. """" Bonus: Secrets for compiling winning floor sample sets in a catalog, which would motivate designers to buy everything as is and encourage retailers to recreate the same exact space in their store.
YOU WILL LEARN
Online platforms, technical aspects of launching online catalogs and posting an online catalog based sales funnel on web-pages.
Online platforms, technical aspects of launching online catalogs and posting an online catalog based sales funnel on web-pages.
THIS MODULE'S RESULTS
You will launch your catalog on an online platform and promote it through all media - newsletters, social media, web-push-notifications, and a catalog based lead magnet, which will advance your brand in the B2B space and improve its recognition among final buyers.
You will launch your catalog on an online platform and promote it through all media - newsletters, social media, web-push-notifications, and a catalog based lead magnet, which will advance your brand in the B2B space and improve its recognition among final buyers.
Online platforms, technical aspects of launching online catalogs and posting an online catalog based sales funnel on web-pages.
You will launch your catalog on an online platform and promote it through all media - newsletters, social media, web-push-notifications, and a catalog based lead magnet, which will advance your brand in the B2B space and improve its recognition among final buyers.
WEBSITE
YOU WILL LEARN
How to choose a platform for an online B2B store, using instruments that will ensure full automation and optimal sales. Menu, main page, and product page structure. 2021 B2B Furniture e-commerce trends. Excellent customer service. Automating communications through chat bots, messengers, and emails. "Warming up", motivation and repeat purchases. Online store tools in the post-pandemic era of 2021: online video consultations. selling webinars, training classes for customers, reps and the team, online exhibitions, virtual showrooms.
How to choose a platform for an online B2B store, using instruments that will ensure full automation and optimal sales. Menu, main page, and product page structure. 2021 B2B Furniture e-commerce trends. Excellent customer service. Automating communications through chat bots, messengers, and emails. "Warming up", motivation and repeat purchases. Online store tools in the post-pandemic era of 2021: online video consultations. selling webinars, training classes for customers, reps and the team, online exhibitions, virtual showrooms.
THIS MODULE'S RESULTS
You will develop the main page layout, build an intuitive structure for the menu sections, and create a product page: product visuals quality, product customization, HD zoom, room scenes, 360-degree views, alternate angles, detail shots, augmented reality, downloadable content, product information details, page download. As well as dealer/user portal, customer service online chat, retailer/store locator, and social media links from the product page. You will analyze the best practices of industry leaders in B2B and implement them in your projects. You will learn how to communicate with customers through the automation of all processes and channels, master the bot techniques and online consultation processing through the website. You will learn how to "warm up" your audience and motivate clients to make purchases, bring them back to make repeat purchases, and you will understand what to do with abandoned online shopping carts. You will build the system of triggers for email reminders and other types of interaction after the purchase. 24/7 service with reduced hours for customer service employees and sales specialists. You will figure out how you can use video lessons as a sales tool and brand promotion instrument, as well as effective mechanism for building your expertness and training the team without face-to-face meetings in the showroom.
You will develop the main page layout, build an intuitive structure for the menu sections, and create a product page: product visuals quality, product customization, HD zoom, room scenes, 360-degree views, alternate angles, detail shots, augmented reality, downloadable content, product information details, page download. As well as dealer/user portal, customer service online chat, retailer/store locator, and social media links from the product page. You will analyze the best practices of industry leaders in B2B and implement them in your projects. You will learn how to communicate with customers through the automation of all processes and channels, master the bot techniques and online consultation processing through the website. You will learn how to "warm up" your audience and motivate clients to make purchases, bring them back to make repeat purchases, and you will understand what to do with abandoned online shopping carts. You will build the system of triggers for email reminders and other types of interaction after the purchase. 24/7 service with reduced hours for customer service employees and sales specialists. You will figure out how you can use video lessons as a sales tool and brand promotion instrument, as well as effective mechanism for building your expertness and training the team without face-to-face meetings in the showroom.
YOU WILL LEARN
Marketing and website analytics. Customer Journey Map principles. Working with heat maps. Building and increasing the size of the website sales funnel. Drawing leads and automated processing, automated sales funnels. Review of e-commerce platforms. Creating technical specifications for your B2B online store.
Marketing and website analytics. Customer Journey Map principles. Working with heat maps. Building and increasing the size of the website sales funnel. Drawing leads and automated processing, automated sales funnels. Review of e-commerce platforms. Creating technical specifications for your B2B online store.
THIS MODULE'S RESULTS
You will learn how to create the Customer Journey Map, analyze heat maps and website traffic, test usability through the user sessions evaluation. You will figure out how to draw leads free of charge, process them automatically, and convert them into sales. You will build fully automated sales tunnels, based on unique customer behavior at every step of the funnel. You will use our blueprint to write technical specifications and a working structure for you website. You will write clear assignments for a copywriter, designer and developer, so that your website can be updated quickly and without additional expenses.
You will learn how to create the Customer Journey Map, analyze heat maps and website traffic, test usability through the user sessions evaluation. You will figure out how to draw leads free of charge, process them automatically, and convert them into sales. You will build fully automated sales tunnels, based on unique customer behavior at every step of the funnel. You will use our blueprint to write technical specifications and a working structure for you website. You will write clear assignments for a copywriter, designer and developer, so that your website can be updated quickly and without additional expenses.
Marketing and website analytics. Customer Journey Map principles. Working with heat maps. Building and increasing the size of the website sales funnel. Drawing leads and automated processing, automated sales funnels. Review of e-commerce platforms. Creating technical specifications for your B2B online store.
You will learn how to create the Customer Journey Map, analyze heat maps and website traffic, test usability through the user sessions evaluation. You will figure out how to draw leads free of charge, process them automatically, and convert them into sales. You will build fully automated sales tunnels, based on unique customer behavior at every step of the funnel. You will use our blueprint to write technical specifications and a working structure for you website. You will write clear assignments for a copywriter, designer and developer, so that your website can be updated quickly and without additional expenses.
SOCIAL MEDIA
YOU WILL LEARN
Review of social media platforms: FACEBOOK, INSTAGRAM, LINKEDIN, PINTEREST, YOUTUBE, TELEGRAM. Building a unified brand and personal brands for the company leaders through human-to-human marketing. Analysing social media platforms of competitors/leaders/B2B customers
Review of social media platforms: FACEBOOK, INSTAGRAM, LINKEDIN, PINTEREST, YOUTUBE, TELEGRAM. Building a unified brand and personal brands for the company leaders through human-to-human marketing. Analysing social media platforms of competitors/leaders/B2B customers
THIS MODULE'S RESULTS
You will audit your company's social media accounts and create the brand style for all of them, emphasizing the brand's uniqueness, personalization and expertness. You will do practical assignments for your brand's social media pages and write a plan for the development of the company leaders' personal brands. You will define the strengths and weaknesses of the leaders and competitors, analyze how information is presented by B2B customers, identify top ideal B2B clients and develop a strategy for interacting with them. You will apply effective social media practices of competitors.
You will audit your company's social media accounts and create the brand style for all of them, emphasizing the brand's uniqueness, personalization and expertness. You will do practical assignments for your brand's social media pages and write a plan for the development of the company leaders' personal brands. You will define the strengths and weaknesses of the leaders and competitors, analyze how information is presented by B2B customers, identify top ideal B2B clients and develop a strategy for interacting with them. You will apply effective social media practices of competitors.
YOU WILL LEARN
Making creative visuals and content for social media posts. How stories are structured and function. Videos for social media. Lives. Event promotion - teasers/reports/results. 6-month plans for social media posts
Making creative visuals and content for social media posts. How stories are structured and function. Videos for social media. Lives. Event promotion - teasers/reports/results. 6-month plans for social media posts
THIS MODULE'S RESULTS
You will learn how to work with platforms that help you quickly make creative and animated visual content for social media posts and stories. You will also understand how you can efficiently write assignments for a graphic designer working on your visuals. You will start making short videos, using the scripts prepared by us. You will understand the formula for writing social media call-to-action posts. You will overcome your fear of public speaking and start doing live videos. You will draw target audience as social media followers. You will develop a communication platform for all social media. By implementing our blueprints, you will write a 6-month content plan for social media and set a timeline for posting news, regular posts, videos and stories. You will develop a 6-month strategy for your brand promotion on social media.
You will learn how to work with platforms that help you quickly make creative and animated visual content for social media posts and stories. You will also understand how you can efficiently write assignments for a graphic designer working on your visuals. You will start making short videos, using the scripts prepared by us. You will understand the formula for writing social media call-to-action posts. You will overcome your fear of public speaking and start doing live videos. You will draw target audience as social media followers. You will develop a communication platform for all social media. By implementing our blueprints, you will write a 6-month content plan for social media and set a timeline for posting news, regular posts, videos and stories. You will develop a 6-month strategy for your brand promotion on social media.
Making creative visuals and content for social media posts. How stories are structured and function. Videos for social media. Lives. Event promotion - teasers/reports/results. 6-month plans for social media posts
You will learn how to work with platforms that help you quickly make creative and animated visual content for social media posts and stories. You will also understand how you can efficiently write assignments for a graphic designer working on your visuals. You will start making short videos, using the scripts prepared by us. You will understand the formula for writing social media call-to-action posts. You will overcome your fear of public speaking and start doing live videos. You will draw target audience as social media followers. You will develop a communication platform for all social media. By implementing our blueprints, you will write a 6-month content plan for social media and set a timeline for posting news, regular posts, videos and stories. You will develop a 6-month strategy for your brand promotion on social media.
PAID SOCIAL MEDIA ADS
3
YOU WILL LEARN
Targeted advertising and introductory lesson on performance marketing. Creating Customer Journey Map and hypothesis generation.
Targeted advertising and introductory lesson on performance marketing. Creating Customer Journey Map and hypothesis generation.
THIS MODULE'S RESULTS
You will learn the basics of targeted advertising and apply the knowledge in your business. You will find out about the main features of targeted ads on Facebook/Instagram, LinkedIn and be able to use these tools. You will learn how to find the right audience for your ads, so that your sales grow but you don't waste any money.
You will learn the basics of targeted advertising and apply the knowledge in your business. You will find out about the main features of targeted ads on Facebook/Instagram, LinkedIn and be able to use these tools. You will learn how to find the right audience for your ads, so that your sales grow but you don't waste any money.
YOU WILL LEARN
FACEBOOK/INSTAGRAM Ad Manager. Creating and setting up Facebook Business Manager. Testing creative visuals. Identifying audiences for targeted ads. Launching campaigns. Analytics and reporting. Reviewing ad visuals created by competitors and implementing best practices. Working with contractors.
FACEBOOK/INSTAGRAM Ad Manager. Creating and setting up Facebook Business Manager. Testing creative visuals. Identifying audiences for targeted ads. Launching campaigns. Analytics and reporting. Reviewing ad visuals created by competitors and implementing best practices. Working with contractors.
THIS MODULE'S RESULTS
You will learn the guidelines for social media advertising, so you don't get blocked. What is Facebook Pixel and how you can use Facebook Business Manager. You will set the goals for ad campaigns and learn to choose the most effective ones. You will launch ad campaigns yourself. You will figure out retargeting algorithms, learn about lookalikes and other tools that help retain traffic. You will understand how to read analytics and start using them, making sure that your ad budget is efficient. You will learn how to use secret instruments that let you analyze top performing ads from your competitors and market leaders, apply the best practices and secret sales funnels developed by digital marketing leaders. You will find out how to hire the best targeting specialist to be part of your team and learn the main criteria for selecting social media professionals. You will be able to understand your targeting specialist and speak their language.
You will learn the guidelines for social media advertising, so you don't get blocked. What is Facebook Pixel and how you can use Facebook Business Manager. You will set the goals for ad campaigns and learn to choose the most effective ones. You will launch ad campaigns yourself. You will figure out retargeting algorithms, learn about lookalikes and other tools that help retain traffic. You will understand how to read analytics and start using them, making sure that your ad budget is efficient. You will learn how to use secret instruments that let you analyze top performing ads from your competitors and market leaders, apply the best practices and secret sales funnels developed by digital marketing leaders. You will find out how to hire the best targeting specialist to be part of your team and learn the main criteria for selecting social media professionals. You will be able to understand your targeting specialist and speak their language.
FACEBOOK/INSTAGRAM Ad Manager. Creating and setting up Facebook Business Manager. Testing creative visuals. Identifying audiences for targeted ads. Launching campaigns. Analytics and reporting. Reviewing ad visuals created by competitors and implementing best practices. Working with contractors.
You will learn the guidelines for social media advertising, so you don't get blocked. What is Facebook Pixel and how you can use Facebook Business Manager. You will set the goals for ad campaigns and learn to choose the most effective ones. You will launch ad campaigns yourself. You will figure out retargeting algorithms, learn about lookalikes and other tools that help retain traffic. You will understand how to read analytics and start using them, making sure that your ad budget is efficient. You will learn how to use secret instruments that let you analyze top performing ads from your competitors and market leaders, apply the best practices and secret sales funnels developed by digital marketing leaders. You will find out how to hire the best targeting specialist to be part of your team and learn the main criteria for selecting social media professionals. You will be able to understand your targeting specialist and speak their language.
YOU WILL LEARN
LINKEDIN. Working with Campaign Manager, fine-tuning your unique audience, Sales Navigator and Direct Message Marketing.
LINKEDIN. Working with Campaign Manager, fine-tuning your unique audience, Sales Navigator and Direct Message Marketing.
THIS MODULE'S RESULTS
You will create and set up Campaign Manager for your account, fine-tune your audience - only LinkedIn has this unique feature! You will launch targeted ads, learn how to run reports, set up and implement analytics, calculate your ad budget, use the Sales Navigator features and automate communication in direct messages using virtual assistant.
You will create and set up Campaign Manager for your account, fine-tune your audience - only LinkedIn has this unique feature! You will launch targeted ads, learn how to run reports, set up and implement analytics, calculate your ad budget, use the Sales Navigator features and automate communication in direct messages using virtual assistant.
LINKEDIN. Working with Campaign Manager, fine-tuning your unique audience, Sales Navigator and Direct Message Marketing.
You will create and set up Campaign Manager for your account, fine-tune your audience - only LinkedIn has this unique feature! You will launch targeted ads, learn how to run reports, set up and implement analytics, calculate your ad budget, use the Sales Navigator features and automate communication in direct messages using virtual assistant.
YOU WILL LEARN
YOUTUBE. Video marketing. Fundamentals of a selling channel and its promotion. How to create a video: technical aspects of video editing and launching. What selling videos should be about. Detailed plan and timeline for posting videos. Playlists, selling titles, how to the description. Using videos for social media and the website. Paid ads, views analytics.
YOUTUBE. Video marketing. Fundamentals of a selling channel and its promotion. How to create a video: technical aspects of video editing and launching. What selling videos should be about. Detailed plan and timeline for posting videos. Playlists, selling titles, how to the description. Using videos for social media and the website. Paid ads, views analytics.
THIS MODULE'S RESULTS
You will learn various aspects of video marketing, film your first videos with your phone, learn how to edit them using a special platform. You will figure out how to come up with selling titles, calls to action, and a selling video description. You will learn about the technical parameters of filming with a phone, will be able to launch lives, write scripts for videos, using our blueprints and topical templates. You will write a 6-month timeline for your company's videos. You will draw new audiences and subscribers! You will learn how to use the video format on social media and the website. You will launch paid ads, learn how to analyze traffic and views.
You will learn various aspects of video marketing, film your first videos with your phone, learn how to edit them using a special platform. You will figure out how to come up with selling titles, calls to action, and a selling video description. You will learn about the technical parameters of filming with a phone, will be able to launch lives, write scripts for videos, using our blueprints and topical templates. You will write a 6-month timeline for your company's videos. You will draw new audiences and subscribers! You will learn how to use the video format on social media and the website. You will launch paid ads, learn how to analyze traffic and views.
YOUTUBE. Video marketing. Fundamentals of a selling channel and its promotion. How to create a video: technical aspects of video editing and launching. What selling videos should be about. Detailed plan and timeline for posting videos. Playlists, selling titles, how to the description. Using videos for social media and the website. Paid ads, views analytics.
You will learn various aspects of video marketing, film your first videos with your phone, learn how to edit them using a special platform. You will figure out how to come up with selling titles, calls to action, and a selling video description. You will learn about the technical parameters of filming with a phone, will be able to launch lives, write scripts for videos, using our blueprints and topical templates. You will write a 6-month timeline for your company's videos. You will draw new audiences and subscribers! You will learn how to use the video format on social media and the website. You will launch paid ads, learn how to analyze traffic and views.
AUTOMATED SALES FUNNELS
4
YOU WILL LEARN
SALES FUNNEL. Elements and building blocks of a sales funnel. Product matrix: lead magnet, tripwire and other products. Types of sales funnels and customer journey through the funnel. Sales funnels for social media and the website.
SALES FUNNEL. Elements and building blocks of a sales funnel. Product matrix: lead magnet, tripwire and other products. Types of sales funnels and customer journey through the funnel. Sales funnels for social media and the website.
THIS MODULE'S RESULTS
You will learn how to build sales funnels and create a lead magnet. You will implement a strategy for "warming up" and motivating the audience, will be able to conduct audience segmentation and use psychological triggers for full automation. You will build a workflow through email marketing, messages, bots and calls. You will be able to use various "warm-up" channels and retargeting on social media. You will learn how to build sales funnels through consultations and selling webinars.
You will learn how to build sales funnels and create a lead magnet. You will implement a strategy for "warming up" and motivating the audience, will be able to conduct audience segmentation and use psychological triggers for full automation. You will build a workflow through email marketing, messages, bots and calls. You will be able to use various "warm-up" channels and retargeting on social media. You will learn how to build sales funnels through consultations and selling webinars.
YOU WILL LEARN
LANDING PAGE. The main purpose of a landing page and secrets of well-performing landing pages. Mistakes and step-by-step mechanism. Working with website builders.
LANDING PAGE. The main purpose of a landing page and secrets of well-performing landing pages. Mistakes and step-by-step mechanism. Working with website builders.
THIS MODULE'S RESULTS
You will learn about landing pages and figure out how to quickly launch them on a special platform that helps you build one. You will use our blueprints for selling designs of landing pages. You will learn how to work with developers and set clear objectives for building multi-level landing pages.
You will learn about landing pages and figure out how to quickly launch them on a special platform that helps you build one. You will use our blueprints for selling designs of landing pages. You will learn how to work with developers and set clear objectives for building multi-level landing pages.
LANDING PAGE. The main purpose of a landing page and secrets of well-performing landing pages. Mistakes and step-by-step mechanism. Working with website builders.
You will learn about landing pages and figure out how to quickly launch them on a special platform that helps you build one. You will use our blueprints for selling designs of landing pages. You will learn how to work with developers and set clear objectives for building multi-level landing pages.
YOU WILL LEARN
EMAIL Marketing, automated structure of a selling workflow, triggers and secrets of writing emails that "warm up", motivate and convert.
EMAIL Marketing, automated structure of a selling workflow, triggers and secrets of writing emails that "warm up", motivate and convert.
THIS MODULE'S RESULTS
You will learn about the details of effective email marketing and automated mailing systems. You will learn how to set up the full email service for an automated funnel and figure out the technical aspects of the setup. You will learn how to develop a workflow for a fully automated journey through the funnel using selling letters, introduction letters, stand-alone letters, and lead nurturing emails.
You will learn about the details of effective email marketing and automated mailing systems. You will learn how to set up the full email service for an automated funnel and figure out the technical aspects of the setup. You will learn how to develop a workflow for a fully automated journey through the funnel using selling letters, introduction letters, stand-alone letters, and lead nurturing emails.
EMAIL Marketing, automated structure of a selling workflow, triggers and secrets of writing emails that "warm up", motivate and convert.
You will learn about the details of effective email marketing and automated mailing systems. You will learn how to set up the full email service for an automated funnel and figure out the technical aspects of the setup. You will learn how to develop a workflow for a fully automated journey through the funnel using selling letters, introduction letters, stand-alone letters, and lead nurturing emails.
YOU WILL LEARN
TELEGRAM channel for the Ð’2Ð’ industry. Instagram - structure and working with Taplink, design, buttons, functions. Bots for quick replies on social media. Automation.
TELEGRAM channel for the Ð’2Ð’ industry. Instagram - structure and working with Taplink, design, buttons, functions. Bots for quick replies on social media. Automation.
THIS MODULE'S RESULTS
You will learn how to use Telegram for the sales funnel and communication with customers, utilize bots for automating replies to questions and providing information. You will set up landing through Taplink for Instagram and the sales funnel.
You will learn how to use Telegram for the sales funnel and communication with customers, utilize bots for automating replies to questions and providing information. You will set up landing through Taplink for Instagram and the sales funnel.
TELEGRAM channel for the Ð’2Ð’ industry. Instagram - structure and working with Taplink, design, buttons, functions. Bots for quick replies on social media. Automation.
You will learn how to use Telegram for the sales funnel and communication with customers, utilize bots for automating replies to questions and providing information. You will set up landing through Taplink for Instagram and the sales funnel.
YOU WILL LEARN
VIDEO CONSULTATIONS. Building a sales funnel through a video consultation. Detailed plan and scripts for an effective consultation. Technical equipment and doing the consultation. Recording and posting on a platform. Bringing the funnel to the sale.
VIDEO CONSULTATIONS. Building a sales funnel through a video consultation. Detailed plan and scripts for an effective consultation. Technical equipment and doing the consultation. Recording and posting on a platform. Bringing the funnel to the sale.
THIS MODULE'S RESULTS
You will understand key benefits of video consultations and start using them in your business. You will build a sales funnel through video consultations, starting with the brand introduction - email, video presentation, social media to warm up the leads as much as possible and ensure a sale after the consultation. You will implement our scripts for selling consultations, prepare a presentation for a consultation. You will find out what technical equipment you will need for quality filming and recording. You all automate the consultation booking and reminder process. You will learn how to build an automated workflow for a conversion after the consultation. You will evaluate your consultations, identify your strengths and weaknesses, post your recorded consultation on a platform as a reminder for the customer.
You will understand key benefits of video consultations and start using them in your business. You will build a sales funnel through video consultations, starting with the brand introduction - email, video presentation, social media to warm up the leads as much as possible and ensure a sale after the consultation. You will implement our scripts for selling consultations, prepare a presentation for a consultation. You will find out what technical equipment you will need for quality filming and recording. You all automate the consultation booking and reminder process. You will learn how to build an automated workflow for a conversion after the consultation. You will evaluate your consultations, identify your strengths and weaknesses, post your recorded consultation on a platform as a reminder for the customer.
VIDEO CONSULTATIONS. Building a sales funnel through a video consultation. Detailed plan and scripts for an effective consultation. Technical equipment and doing the consultation. Recording and posting on a platform. Bringing the funnel to the sale.
You will understand key benefits of video consultations and start using them in your business. You will build a sales funnel through video consultations, starting with the brand introduction - email, video presentation, social media to warm up the leads as much as possible and ensure a sale after the consultation. You will implement our scripts for selling consultations, prepare a presentation for a consultation. You will find out what technical equipment you will need for quality filming and recording. You all automate the consultation booking and reminder process. You will learn how to build an automated workflow for a conversion after the consultation. You will evaluate your consultations, identify your strengths and weaknesses, post your recorded consultation on a platform as a reminder for the customer.
YOU WILL LEARN
ONLINE CLASSES FOR THE TEAM/REPS/B2B CUSTOMERS. How to structure training sessions, main sections. Effective lesson plans. Choosing a platform for the lessons. Launching classes and monitoring students' progress. Types of training and different ways to present your material Automation and distribution channels. Increasing customer loyally and developing the team's expertness.
ONLINE CLASSES FOR THE TEAM/REPS/B2B CUSTOMERS. How to structure training sessions, main sections. Effective lesson plans. Choosing a platform for the lessons. Launching classes and monitoring students' progress. Types of training and different ways to present your material Automation and distribution channels. Increasing customer loyally and developing the team's expertness.
THIS MODULE'S RESULTS
You will learn how to structure and create online training, using our structure templates and lesson plans. You will come up with titles and short descriptive statements for the training sessions. You will develop different formats of material presentation. You will create PDF presentations for every section of the course using our blueprint. You will figure out how to work with online course platforms, film video lessons, build an online curriculum on a special platform and set up mechanisms for monitoring students' progress. You will be able to use all channels to distribute your online classes among B2B customers and the team. You will build a training based sales funnel.
You will learn how to structure and create online training, using our structure templates and lesson plans. You will come up with titles and short descriptive statements for the training sessions. You will develop different formats of material presentation. You will create PDF presentations for every section of the course using our blueprint. You will figure out how to work with online course platforms, film video lessons, build an online curriculum on a special platform and set up mechanisms for monitoring students' progress. You will be able to use all channels to distribute your online classes among B2B customers and the team. You will build a training based sales funnel.
ONLINE CLASSES FOR THE TEAM/REPS/B2B CUSTOMERS. How to structure training sessions, main sections. Effective lesson plans. Choosing a platform for the lessons. Launching classes and monitoring students' progress. Types of training and different ways to present your material Automation and distribution channels. Increasing customer loyally and developing the team's expertness.
You will learn how to structure and create online training, using our structure templates and lesson plans. You will come up with titles and short descriptive statements for the training sessions. You will develop different formats of material presentation. You will create PDF presentations for every section of the course using our blueprint. You will figure out how to work with online course platforms, film video lessons, build an online curriculum on a special platform and set up mechanisms for monitoring students' progress. You will be able to use all channels to distribute your online classes among B2B customers and the team. You will build a training based sales funnel.
YOU WILL LEARN
SELLING WEBINARS. Building a webinar based funnel. Effective webinar plans/scripts, strategy and automation of the whole process. Analyzing and working with the customer database, conversion channels. Technical aspects of organizing a webinar.
SELLING WEBINARS. Building a webinar based funnel. Effective webinar plans/scripts, strategy and automation of the whole process. Analyzing and working with the customer database, conversion channels. Technical aspects of organizing a webinar.
THIS MODULE'S RESULTS
You will write plans/scripts, develop the structure for a selling webinar, and work through main points of conversion. You will figure out how to make a presentation for the selling section of your webinar, and use the method that ensures webinar attendance. You will create email chains that will bring viewers to the webinar and convert them afterwards through automated email marketing. Using our templates and scripts, you will build a webinar funnel. You will set up webinar platform services. You will learn how to use screen recording features and filming equipment. You will conduct a webinar, record it and transform it into an automated webinar. You will learn how to work with leads after the webinar, do the segmentation, and convert them into sales. You will use our scripts for making calls after the webinar, process objections and refusals. You will learn how to convert viewers into buyers.
You will write plans/scripts, develop the structure for a selling webinar, and work through main points of conversion. You will figure out how to make a presentation for the selling section of your webinar, and use the method that ensures webinar attendance. You will create email chains that will bring viewers to the webinar and convert them afterwards through automated email marketing. Using our templates and scripts, you will build a webinar funnel. You will set up webinar platform services. You will learn how to use screen recording features and filming equipment. You will conduct a webinar, record it and transform it into an automated webinar. You will learn how to work with leads after the webinar, do the segmentation, and convert them into sales. You will use our scripts for making calls after the webinar, process objections and refusals. You will learn how to convert viewers into buyers.
SELLING WEBINARS. Building a webinar based funnel. Effective webinar plans/scripts, strategy and automation of the whole process. Analyzing and working with the customer database, conversion channels. Technical aspects of organizing a webinar.
You will write plans/scripts, develop the structure for a selling webinar, and work through main points of conversion. You will figure out how to make a presentation for the selling section of your webinar, and use the method that ensures webinar attendance. You will create email chains that will bring viewers to the webinar and convert them afterwards through automated email marketing. Using our templates and scripts, you will build a webinar funnel. You will set up webinar platform services. You will learn how to use screen recording features and filming equipment. You will conduct a webinar, record it and transform it into an automated webinar. You will learn how to work with leads after the webinar, do the segmentation, and convert them into sales. You will use our scripts for making calls after the webinar, process objections and refusals. You will learn how to convert viewers into buyers.
ANALYTICS AND TEAM
5
YOU WILL LEARN
WEB ANALYTICS AND RETAINING CUSTOMERS. Fundamentals of Google Analytics and Google Tag Manager. Analyzing data: mechanisms and metrics. Analyzing ad campaigns. What reports companies need to make the right decisions that lead to success. Tools of a marketing specialist.
WEB ANALYTICS AND RETAINING CUSTOMERS. Fundamentals of Google Analytics and Google Tag Manager. Analyzing data: mechanisms and metrics. Analyzing ad campaigns. What reports companies need to make the right decisions that lead to success. Tools of a marketing specialist.
THIS MODULE'S RESULTS
You will learn about the basic analytics tools and interface. You will see how web analytics impact business outcomes. Google Analytics: you will learn how to set up analytics for your website correctly, as well as UTM parameters and code. You will learn to run reports that will help you make the right decisions, do filtering and segmentation. You will figure out how to read important metrics.
You will learn about the basic analytics tools and interface. You will see how web analytics impact business outcomes. Google Analytics: you will learn how to set up analytics for your website correctly, as well as UTM parameters and code. You will learn to run reports that will help you make the right decisions, do filtering and segmentation. You will figure out how to read important metrics.
YOU WILL LEARN
BUILDING A TEAM OF DIGITAL CONTRACTORS. How to find a copywriter, designer, IT-specialist (developer), as well as targeting and marketing professionals, and a virtual assistant. Building a remote team.
BUILDING A TEAM OF DIGITAL CONTRACTORS. How to find a copywriter, designer, IT-specialist (developer), as well as targeting and marketing professionals, and a virtual assistant. Building a remote team.
THIS MODULE'S RESULTS
You will learn how and where you can find effective marketing specialists and other talented professionals, what you should pay them, how you can test them, and delegate tasks to them. You will need this remote team so you can switch your business to digital marketing and automate sales processes. You will learn how to effectively organize your work with contractors and the remote team.
You will learn how and where you can find effective marketing specialists and other talented professionals, what you should pay them, how you can test them, and delegate tasks to them. You will need this remote team so you can switch your business to digital marketing and automate sales processes. You will learn how to effectively organize your work with contractors and the remote team.
BUILDING A TEAM OF DIGITAL CONTRACTORS. How to find a copywriter, designer, IT-specialist (developer), as well as targeting and marketing professionals, and a virtual assistant. Building a remote team.
You will learn how and where you can find effective marketing specialists and other talented professionals, what you should pay them, how you can test them, and delegate tasks to them. You will need this remote team so you can switch your business to digital marketing and automate sales processes. You will learn how to effectively organize your work with contractors and the remote team.
PACKAGE OPTIONS
I ONLY WANT TO WATCH
5 training modules
24 lessons
48 homework assignments
*Access to the learning platform, where all the recorded video lessons of the online course are stored
*A set of templates, checklists, blueprints, PDF presentations and other documents for each module
*Lifetime access to the closed community of students and alumni of the LIFT OFF course on Facebook
24 lessons
48 homework assignments
*Access to the learning platform, where all the recorded video lessons of the online course are stored
*A set of templates, checklists, blueprints, PDF presentations and other documents for each module
*Lifetime access to the closed community of students and alumni of the LIFT OFF course on Facebook
$980
BEST VALUE
$1950
5 training modules
24 lessons
48 homework assignments
-Access to the learning platform, where all the recorded video lessons of the online course are stored
-A set of templates, checklists, blueprints, PDF presentations and other documents for each module
-Lifetime access to the closed community of students and alumni of the LIFT OFF course on Facebook
Checking homework after each lesson
and feedback 48 time
Supporting online sessions "Questionanswer and homework check" 6 times
BONUS: List of verified contractors
(freelancers) for the digital
transformation
BONUS: 2 additional modules on
Automated Webinar Scripts & Scaling
24 lessons
48 homework assignments
-Access to the learning platform, where all the recorded video lessons of the online course are stored
-A set of templates, checklists, blueprints, PDF presentations and other documents for each module
-Lifetime access to the closed community of students and alumni of the LIFT OFF course on Facebook
Checking homework after each lesson
and feedback 48 time
Supporting online sessions "Questionanswer and homework check" 6 times
BONUS: List of verified contractors
(freelancers) for the digital
transformation
BONUS: 2 additional modules on
Automated Webinar Scripts & Scaling
SUPER POWER
$9800
PRO plus
Personal Chat with Eleonora Stefantsova, where you can ask any questions
4 personal consultations for any of your practical assignments
Assistance with hiring your digital transformation team
We will take your hand,
and step-by-step we will lead you to success.
Together we will power your company's lift off
Only 2 applicants can be
enrolled in this program
Personal Chat with Eleonora Stefantsova, where you can ask any questions
4 personal consultations for any of your practical assignments
Assistance with hiring your digital transformation team
We will take your hand,
and step-by-step we will lead you to success.
Together we will power your company's lift off
Only 2 applicants can be
enrolled in this program
BASIC
PRO
VIP
